One Month in on Substack
Why I do this work
After a month of writing together, I thought you should know who I am and why I can't stop watching.
After fourteen years in SEO, I realised I'd been studying power all along. I get paid to understand how algorithms make choices, how they nudge us toward certain purchases, certain beliefs. I write about AI ethics from where the consequences land first.
This became personal the day my son turned six and I realised he would inherit whatever we were building.
I am not against artificial intelligence. I am fully aware of its potential to diagnose cancer or model climate solutions. What unsettles me is the haste. The venture capital. The men who speak of artificial general intelligence as if it were inevitable, as if we had already agreed.
I notice things. The gap between what Silicon Valley promises and what ordinary people need. The way safety concerns get reframed as obstacles to progress. The peculiar certainty of leaders who have never faced redundancy.
I write because someone should be watching. Not from inside the industry, not from the academy, but from here, where the consequences land first.
Over these past weeks, you've read my analysis of everything from AI safety theatre to the quiet ways algorithms reshape our choices. My analysis belongs to no one but me. I ask questions that make people uncomfortable. I read the fine print.
What I've learned from your responses is that many of you are watching too. You see the same gaps, the same uncomfortable truths that get glossed over in the rush toward whatever we're calling progress.
Thank you for reading, for questioning, for being here. 🖤
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